高中英语 Unit3：Life in the future练习题 新人教版必修5

高中英语 Unit3：Life in the future练习题 新人教版必修5,标签：高二英语教学设计案例,http://www.5ijcw.com
Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54 Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.
Research, market testing, talent, and money—all come together to make us want to buy a product. 55 The sales of charm went up once the ads began. TV commercials actually buy their way into our head. 56
And the ads work because so much time and attention are given to them. 57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay much attention to them. 58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

www.5ijcw.com A. No matter how bad we think a commercial is, it works.
B. And this does not include the cost of paying for air time.
C. We, in return, buy the product.
D. The purpose of all the efforts made in producing TV commercials is to show how valuable the product is.
E. Here are some rules of commercial ad making.
F. TV commercials are a good guide to buyers.
G. But evidence shows we are kidding ourselves.
IV．短文改错
A few months after returning the US from Germany, I took part in a college course in French. Since I have learned to speak German good in Germany, I thought that it might be interested to begin studying another language. At the first class, the teacher ask us to do a pronunciation exercise, in which he would say a word or two in French, and each student would do their best to copy. When he got to me, he kept having me to say more words, and I finally asked him why. “I find it great funs. It’s the first time I’ve heard an American speak French with a German accent.” he explained it.
书面表达
阅读下面的文字，用英语写一篇100—120词的短文。（说明文）
近来，某书店生意不景气。假若你是店员，请你给店主写份报告，提出自己的建议，以吸引更多的年轻人来店购买书刊。

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Unit three Life in the future 答案
I. 单项选择
1—5 CADAB 6—10 DADCD 11—15 ACDBC 16—20 DACBC 21—25 DCADA
完形填空参考答案:26-30.CDACD 31-35.BACDA 36-40.BDB A C 41-45.D B B C A
阅读理解: 46-49C A BB 50-53.D B A B 54-58BACEG
短文改错returning 后加to ; have改为had ; good改为well ; interested改为interesting ;
ask---asked; a改为one ; their改为his ;去掉to ; funs改为fun ; 去掉it
V 书面表达
One possible version:
To attract young people to our bookstore, in the first place, we must supply them with interesting magazines and books. I suggest a poster outside announcing subjects of interest, such as music, films, video, football and so on.

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